Per-tool credit costs
Reading data, analyzing campaigns, saving, uploading to Meta, and managing folders and brands are all free.
Rollover and expiration
- Unused monthly credits roll over with no cap. Credits from previous months stay in your balance indefinitely.
- Purchased credits never expire.
- When credits run out, generation is blocked until you buy more or your next cycle adds new credits.
- If a generation fails, the credits are refunded automatically. That includes one that never finishes: an Instagram post still being written, or an Instagram image still generating, after 10 minutes is stopped, marked failed with a “try again” message, and its credits are returned within about 5 minutes.
Deduction order
Monthly credits are used first. Purchased credits are used only after your monthly credits are exhausted.Top-up packs
One-time purchases. Credits from packs never expire and are added to your balance immediately.Billing rules
- Upgrade mid-cycle: you receive the difference in credits immediately. Upgrading from Starter to Professional adds 150 credits right away.
- Monthly or yearly: yearly plans are billed once for the year and cost the equivalent of 10 months, so you get 2 months free. Your credit allowance is still granted monthly.
- Downgrade: takes effect at the end of your current billing period. You keep your current plan until then.
- Cancellation: access continues until the period ends. Purchased credits remain usable. Monthly grants stop.
- Payment failure: the tools pause as soon as a payment fails, while Stripe retries the card over about 7 days. You can still sign in and update your card from the banner at the top of every page; as soon as a retry succeeds, your account and credits are back exactly as they were. If every retry fails, the subscription is cancelled and unused monthly credits are frozen until reactivated.
- Billing emails: We email you when a payment fails, two days before your free trial ends, and once per billing month when you drop under 15% of your monthly credits. On a team account they go to the account owner.