AI Agent overview

Get plain-language campaign insights from your Meta Ads account, and let the AI Agent propose approval-gated changes you confirm before anything happens.

The AI Agent is a conversational assistant connected to your Meta Ads account. You ask questions and give instructions in plain language. It reads your campaign data, explains what is happening, and can make changes to your account, always with your approval first.

Where: sidebar → Agent. Cost: free to chat (some actions like image generation cost 1 credit). Plans: all (model tiers vary by plan).

Recommended reading order: start with Permissions, then Approvals, then Model tiers, and finally Pro features.

Get started

1. Connect a Meta account

   Open the Agent and select an ad account. If you have not connected one, follow Connect Meta Ads.

2. Ask a question

   Type something like “How are my campaigns doing this week?” or “Which ad set has the worst CPC?” The agent already knows your brand profile, so it never asks basic questions about your business.

3. Approve actions

   When the agent proposes a change, it shows an approval card. Nothing happens until you click Approve. See The approval system.

What it can do

Read and analyze (automatic, no approval needed): campaign overviews, performance (spend, impressions, clicks, CTR, CPC, CPM, reach, frequency), ad set and ad data, account-level insights, and your brand context.

Modify your account (requires approval): pause or resume campaigns and ads, and change campaign budgets.

Generate creatives (requires approval, costs credits): generate new ad images (1 credit each) with the same engine as the Ad Generator, create variations of an existing ad (1 credit each) like the Ad Copier, and upload creatives to Meta (free). Uploaded ads are always created paused.

Editing your last message

Asked something the wrong way? Hover your most recent message and click the pencil beside the copy icon. The message reopens in the chat box with its text and any highlighted references intact, so you can reword it and send again.

Both versions are kept. Small arrows appear under the message showing 1/2, 2/2, and so on. Moving between them shows that version’s question and the answer it produced, so nothing you asked is thrown away. The version you are currently on is the one the agent remembers going forward, so a badly worded question stops affecting the rest of the conversation.

Two things to know:

• Only your most recent message can be edited, and only once the agent has finished replying. Older messages keep their copy button. Once you send a new message, the older turn settles on the version you left it on.
• Files are not re-attached. If the message you are editing had files uploaded to it, the chat box tells you so. Re-attach them before sending if you still want the agent to read them. Mentions of folders and Knowledge Base documents, and the Web search toggle, all come back automatically.

Editing costs nothing by itself. Sending the edited message is a normal turn, billed exactly like any other message, and moving between versions you already have is free.

Examples

• “How are my campaigns doing this week?”
• “Which ad set has the worst CPC?”
• “Pause the campaign that’s spending the most with the lowest return.”
• “Generate 3 new ad images for my landscaping business.”

Learn more

Model tiers

Lite, Raddivus, and Pro, and when to use each.

Permissions

The five toggles that control what the agent can see and do.

Approvals

How the agent asks before it changes anything.

Pro features

Extended thinking, task planning, and sub-agent delegation.