Ad types
Fourteen formats are available:- Meme Ad
- Headline Ad
- Problem-Solution Ad
- What’s Inside Ad
- Google Search Style Ad
- Negative Hook Ad
- Testimonial Ad
- Feature-Benefit Ad
- Statistic Ad
- Before & After Ad
- Us vs Them Ad
- Article / News Style Ad
- Apple Notes Style Ad
- Native Feed Ad
Psychology angles
Ten persuasion angles you can apply to the messaging:- Curiosity
- Fear / Loss Aversion
- Social Proof
- Authority
- Scarcity
- Urgency
- Emotional Relief
- Skeptic Pattern Break
- Simplicity / Ease
- Price Anchoring