Pick what you are looking at
The filter row at the top of the page sets everything below it:- Date range: the last 7, 14, 30 or 90 days. The page opens on the last 30 days.
- Compare to: the previous period of the same length, or no comparison. “Same period last year” appears once Raddivus holds a year of history for the account.
- Channel: all channels, or one (Facebook, Instagram, and so on).
- Ad account: shows which account the numbers come from. A brand with two or more Meta ad accounts opens on the first one; pick another, or All ad accounts to add them together. An account that needs reconnecting says so here.
The first time you open an account, Raddivus collects its last 180 days from
Meta. This takes a moment, and the page says so while it runs. After that,
the numbers refresh every night.
Headline cards and the trend chart
Each card shows one number for the period and how it changed against the comparison period, in green when the change is good for you and red when it is not. Click a card to draw that number in the chart below, day by day, with the comparison period as a second line. Results count one kind of result at a time: the one your account spends the most on, such as Leads for a lead-generation account. Leads are never added to clicks. An account that reports online sales also sees revenue cards (Revenue, Ad spend, ROAS, New customers, Cost per new customer).Channels and services
Two boxes split the period:- Channels lists every place Meta ran your ads (Facebook, Instagram, Threads, WhatsApp, Messenger, Audience Network) with what each spent, its cost per result and its share of the spend. Anything Meta cannot place is Other, always last.
- Services groups your results by the brand’s services (“Leads by service”). Each campaign’s service is guessed from its name every night. A campaign whose name names no service is Not assigned, always last.
The table: campaigns, ad sets and ads
Below the boxes, tabs list Suggestions, Campaigns, Ad sets and Ads. Each row shows the item’s on/off switch, its name, its budget per day (or a quality grade for ads), spend, results, cost per result, clicks and CTR for the period, with the change against the comparison period. A short grey note under the name says when something other than the item’s own switch is stopping it (Campaign off, Ad set off, Scheduled, In review, Issues).- Search by name, filter by status (Active, Paused, Scheduled, Issues) and sort by any number column.
- Hide columns you do not need from the column picker. Clicks and CTR start hidden. Your choice is remembered in this browser.
- Under All ad accounts, each row names its account.
- On the Ads tab, click a thumbnail to see it larger.
Turn campaigns, ad sets and ads on or off
Press a row’s switch to turn that campaign, ad set or ad on or off on Meta. Raddivus asks you to confirm first, because turning something off stops its spending right away. If Meta refuses, the switch moves back and a message says why.1
Tick the rows
To change several at once, tick their boxes. The search row is replaced by
a bar with the count.
2
Choose Turn off or Turn on
Raddivus acts only on the ticked rows that would actually change, up to 50
at a time.
3
Confirm
One confirmation names how many will change. Any rows Meta refuses are put
back and named together in one message.
Suggestions
The Suggestions tab lists the brand’s weekly Raddivus recommendations, the same ones as the dashboard card, one per row with its category and the day it was written. The tab’s number counts the suggestions still waiting for a decision. When none are left it says “You are all caught up.” Apply queues a suggestion and keeps it on the list, checked off. The X dismisses it. Acting on a suggestion here or on the dashboard is the same action.How the weekly recommendations are written
Every week, Raddivus judges each running Meta ad: winning, holding steady, underperforming, or too early to judge. For a winning or underperforming ad it names the most likely reason (the angle, the message, the visual, the copy, the audience, or for videos the first 3 seconds, the middle, or the ending) and proposes 1 to 5 tests to run next, such as a new creative or a new angle. Each recommendation cites a real number from your account, never a vague suggestion. Ads whose goal is attention rather than customers (reach, impressions, link clicks, landing page views, engagement, likes, video views) are judged on their own terms. They read Cheap, Typical or Expensive plus what they buy, for example “Cheap reach” or “Expensive clicks”, never “winning”, and Raddivus never suggests putting more money into a cheap one, because it did not bring a lead or a sale. Every cost names its real unit (cost per lead, cost per 1,000 people reached), never a vague “cost per result”. Website-lead ads are compared with your other lead ads, and video ads get hook, middle and ending advice even when Meta hides their type. Ads that are too new or have too little data never get a verdict. They are grouped into one Give it time note, which you can dismiss. An ad is judged once it has run 3 days and has 1,000 views plus 3 results, or has spent twice your usual cost per result for that kind of result. The ad grades on the Ads tab, the weekly recommendations and the AI agent all use these same rules, so they give the same verdict about the same ad. Applying a recommendation queues it for us. Automatic execution is coming in an upcoming update, so for now applying tells us which moves you approve of. When you dismiss a recommendation, Raddivus asks why, right on the recommendation. You can skip the question; the recommendation is dismissed either way. Your answer is remembered for the brand:- A test you already ran is never suggested again for that same ad. Instead, the ad gets a different test for the same problem the next week (for a weak video opening: a question, a number, the finished result). The same test may still be suggested for a different ad.
- An idea you called not relevant is not suggested again for this brand.
- A number you said looks wrong is not built on again.
The four reasons you can pick: Already tested this, Not relevant for this brand / ad, The numbers look wrong, and Other, which lets you write a short note in your own words.
Recent account changes
A history feed shows what changed on the chosen ad account recently: budget updates, ads created, ads paused or turned on, and targeting edits. Pick the last 7, 14 or 30 days and switch between Key changes and All changes. Under All ad accounts the feed is hidden, because it reads one account at a time.Troubleshooting
The page says it is collecting history
The page says it is collecting history
Raddivus is reading the account’s last 180 days from Meta for the first
time. Wait a moment and refresh.
A campaign is under Not assigned
A campaign is under Not assigned
Its name does not name one of the brand’s services. Pick the right service
from the campaign’s Service menu on the Campaigns tab.
A switch moved back on its own
A switch moved back on its own
Meta refused the change; the message beside it says why. If it asks you to
reconnect, use its Reconnect button and try again.
I cannot use the switches
I cannot use the switches
Only the workspace owner or an admin can turn ads on or off. Ask one of
them to change your role, or to make the change.
No rows are showing
No rows are showing
The search or status filter may be too narrow. Clear them and confirm the
account has campaigns in Meta for the period.