Competitor tracking

Follow up to 5 competitor Instagram profiles per brand, see what they post and what it is about, and find the topics they cover that you don’t. VIP plan only.

Competitor tracking shows you what your brand’s competitors are posting on Instagram, what each post is about, and which topics they cover that none of your content pillars do.

Where: Content Studio → Competitors. Cost: 1 credit per competitor each time it is refreshed. Plans: VIP only.

Add a competitor

1. Open Competitors

   From the Content Studio home, press Competitors. The page works on the brand you have selected.

2. Enter their Instagram handle

   Type the handle (for example @acme.painting) or paste their profile link.

3. Press Add and fetch

   The button shows the price, 1 credit. Raddivus reads the profile and its latest posts (up to 12). It takes about a minute, and the page updates on its own when it finishes.

You can track up to 5 competitors per brand. To stop tracking one, open the menu on its row and choose Remove; its posts are removed with it.

What you see

• Tracked competitors: each profile’s picture, name, followers, total posts, how many it posted in the last 7 days, and when it was last refreshed.
• Recent posts: each post with a small picture you can enlarge, what it is about, its format, likes, comments, the date, and a link to open it on Instagram.
• Topics you don’t cover: topics competitors posted about in the last 30 days that fit none of your content pillars, with how many posts and competitors covered each. It only appears when there is at least one.

A profile that is private, or a handle that does not exist, is marked on its row and its credit is refunded. Only public profiles can be read.

Refreshing

Competitors refresh automatically every Monday. You can also press Refresh now once every 24 hours. Both cost 1 credit per competitor, and the button shows the total before you press it (for example “5 credits” for 5 competitors). If a refresh fails or does not finish, the credits come back automatically.

If your account is not on VIP or is out of credits on Monday, the page tells you the weekly refresh was skipped and why. Nothing is charged.

Used by Draft with AI

When you track competitors, Draft with AI in your content strategy also looks at what they posted in the last 30 days (post counts, top topics and formats) to suggest pillars that own topics your competitors miss. It never copies a competitor.

Shared with your team

Everyone on your team sees the same competitors for a brand, and anyone on the team can add, remove or refresh them. Refreshes are charged to the account.